CARVAGO

Client' s Challenge

The multinational used car dealer Carvago is expanding at an unprecedented pace. Part of this growth involves entering new markets. One challenge associated with this expansion is adapting marketing materials for foreign-language markets. Can Fameplay localize Carvago’s most expensive production to date—a 30-second TV commercial—from Czech to Romanian within a reasonable time and budget?

Fameplay Solution

The main goal of this proof of concept was to find the best balance between output quality and cost. Confirming the scalability of this solution meant staying within 10% of the original production budget while offering a more innovative approach than traditional dubbing. The resulting Romanian version of the commercial features the cloned voice of the Czech actor using generative AI, with approximately 80% lip movement synchronized to the new language track. No CGI was used in the localization process.

Next Steps and Relevance

Innovative Workflow for Localizing Costly Ad Productions for Multiple Foreign Markets. Utilizing the Latest Technologies for Emotional Expression of Cloned Voices and Lip Sync Adaptation. Suitable for Localizing a Wide Range of Audio/Video Formats Across Global Languages.

Key Takeaways

SCALABLE TO 10+ LANGUAGE TERRITORIES

UNDER 30 SECONDS OF VIDEO DAT

WITHIN 10% OF ORIGINAL PRODUCTION BUDGET

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