Marc Levy

Client's challenge

Marc Levy, an internationally acclaimed author, sought an innovative approach to promote his latest book during the Christmas holiday season. The challenge was to create a campaign that:

• Captured the essence of the book’s diverse themes.
• Engaged a wide audience with varying interests and emotional triggers.
• Stood out in the crowded holiday marketing space.
• Leveraged digital formats to maximize reach and interaction.

Traditional promotional methods alone were not enough to generate the buzz needed for a successful launch. The campaign required a fresh, engaging, and highly adaptable storytelling approach.

Fameplay solution

To address this challenge, we designed and executed an AI-powered short video campaign consisting of 40 reels, strategically segmented into four distinct styles. Each style was tailored to evoke specific emotions and appeal to different reader demographics.

1. Emotions and Love
   • Hook Example: “Would you fight for a forbidden love?”
   • Visual Style: Warm color palettes with soft and dreamy aesthetics
   • Music: Gentle, romantic, and immersive
   • Impact: This category appealed to sentimental readers, evoking feelings of passion, longing, and the transformative power of love. The combination of warm visuals and delicate music created an inviting, heartfelt atmosphere that resonated strongly with Levy’s existing fanbase.
2. Dark Mystery
   • Hook Example: “What’s hidden in this bookshop’s basement?”
   • Visual Style: Dark, moody, and cold-toned cinematography with a noir-inspired aesthetic
   • Music: Suspenseful and eerie, enhancing the feeling of mystery
   • Impact: This segment engaged thriller enthusiasts and mystery lovers by crafting an enigmatic narrative around the book’s premise. The darker visuals and ominous score heightened curiosity, encouraging audiences to seek out the novel’s secrets.
3. Rebellious and Inspirational
   • Hook Example: “Can one man’s love for books change the world?”
   • Visual Style: Dramatic and heroic, often portraying lone figures against vast landscapes or defiant moments of resistance
   • Music: Motivational, with a sense of urgency and perseverance
   • Impact: This category targeted readers drawn to stories of heroism and revolution. The emotionally charged visuals and music reinforced themes of strength, resilience, and the power of literature, making the book feel like an anthem for the intellectually rebellious.
4. Wild and Unexpected
   • Hook Example: “Meet the bookseller who turns words into weapons.”
   • Visual Style: Over-the-top, surreal, and fantastical elements interwoven with vibrant, dynamic imagery
   • Music: Mysterious, whimsical, and adventurous
   • Impact: This style captivated audiences who enjoy speculative fiction and unique storytelling. By incorporating exaggerated elements and surreal aesthetics, the videos positioned the novel as an unpredictable and exhilarating read.

Key Takeaways

By leveraging AI-powered short formats segmented by distinct aesthetic and emotional themes, Marc Levy’s campaign successfully created an immersive storytelling experience. This innovative digital strategy not only heightened interest in the book but also demonstrated the potential of AI in shaping dynamic, engaging marketing narratives for literature.