#martyisdead

Client's Challenge

Shortly after the time when the “Blue Whale” game scandal, which in 2016 motivated players to engage in bizarre and dangerous tasks and challenges, captured public attention, the first deaths of young people who fell victim to online bullying began to emerge. In 2018, shortly after setting up the Mall.TV, VOD platform we assembled a working group to address this topic and explore possible content development. Producers, screenwriters, and internet safety experts joined forces, creating the concept for the original short series #martyisdead.

Fameplay Solution

Our ultimate goal was to create an engaging series aimed at raising awareness about the dangers of cyberbullying. The series unravels the story of ninth-grade student Martin Biederman, who becomes a victim of cyberbullying. Martin is killed in a car accident at the beginning of the series, and his father, Petr Biederman, discovers from his Facebook profile that he was blackmailed by someone posing as a girl named Eliška Svobodová.

Next Steps and Relevance

With the contribution of key experts on cyberbullying and the support of major technological partners, we helped develop a concept and series that captured the attention of juries at several film festivals worldwide. The series was distributed not only on the internet but also in cinemas and on international television channels.