Czech Olympic Team

Client's challenge

The primary goal was to explore whether multiple human avatars in various different positions could interact seamlessly in a single scene - a real television studio. Our creative team designed a short satirical format, leveraging extensive experience with digital twins and the sometimes unpredictable behavior of generative AI. The Paris 2024 Olympics provided the perfect opportunity to execute this ambitious PoC. Our aim was to find the most suitable implementation method while entertaining the public audience.

Fameplay solution

Fameplay filmed footage to create studio avatars of extremely busy athletes during their intense training periods. To defend their gold medals, they will have no time for filming during the Olympics, making this the perfect situation to use their digital twins, identical in appearance and voice. To ensure that the avatars could interact and behave like regular news anchors and reporters, we filmed material from multiple positions, capturing a variety of gestures, movements, and facial expressions.

Next Steps and Relevance

One of the first comedic concepts for serious avatar use in television entertainment. The combination of multiple positions and expressions gives viewers the feeling of watching real hosts. Episode production is completely independent of filming, and the ability to scale into multiple languages without dubbing offers absolute creative freedom.

Key Takeaways

3 AWARD-WINNING ATHLETE AVATARS

70 DIFFERENT POSITIONS

HUNDREDS OF GESTURES AND FACIAL EXPRESSIONS

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