Elle and Louie Media Podcast
Reliable answers to the intimate questions of all young women (with the use of AI for a good cause)
Elle and Louie media
Localisation. Voice Cloning




Client's challenge
91% of girls and young women say they are concerned by the issue of false information and/or misinformation online. Therefore helping teenage girls access answers to questions that matter is crucial. 172,800 minutes - that's how long it would take to record this podcast series in 9 languages using traditional methods. We did it in 2,160 minutes.
Fameplay solution
We co-produce "I've got something to tell you" – a vital podcast series for teenage girls tackling sensitive questions.The breakthrough? We've voice-cloned the voice of renowned french journalist Marine Revol and expanded this crucial content into NINE additional languages:- English ("I've got something to tell you")- Spanish ("Tengo algo que decirte")- Italian ("Vorrei dirti che")- German ("Ich muss dir sagen")- Portuguese ("Preciso te contar")- Arabic ("يجب أن أقول لك")- Polish ("Muszę Ci coś powiedzieć")- Russian ("Я должна тебе сказать")- Czech ("Musím ti to říct")Arabic presented unique challenges with its 30+ dialects and regional variations. Our AI had to master subtle phonetic differences while maintaining emotional authenticity across dialectal boundaries.
Key Takeaways
The series features 20 episodes across all major platforms.
Each episode required just 108 minutes of production time versus the traditional 8,640 minutes for multilingual recording.
This is the real-world impact of AI in making valuable content truly accessible.
Other use cases