EDITIS

Clients challenge

Shortly after the time when the “Blue Whale” game scandal, which in 2016 motivated players to engage in bizarre and dangerous tasks and challenges, captured public attention, the first deaths of young people who fell victim to online bullying began to emerge.

In 2018, shortly after setting up the Mall.TV, VOD platform we assembled a working group to address this topic and explore possible content development. Producers, screenwriters, and internet safety experts joined forces, creating the concept for the original short series #martyisdead.

Fameplay Solution

Solution: We mapped out the traditional audiobook production process and broke it down into individual steps. We then designed a new workflow, estimating the time required for each production phase. By carefully selecting tools and creating precise voice models of the authors along with new synthesized voices, we produced the first audiobooks.These were tested on audiobook listeners, and we fine-tuned most of the feedback related to text interpretation and listening comfort.

Next Steps and Relevance

Our designed and refined workflow is ideal for generating longer texts with emotive narration. A precise approach to voice cloning and synthesis delivers a natural reading performance. Continuous feedback control ensures consistent output quality. The combination of original voice synthesis and emotive delivery is perfectly scalable for localization into global languages

Key Takeaways

PILOT PRODUCTION OF 2 BOOKS

16 HOURS OF EMOTIVE READING

INSTANT 30% TIME AND COST SAVING

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